Public Relations and Integrated Communication for Businesses and Organizations
The aim of the course is the creation of a professional figure, that is able to manage the totality of relational dynamics between private and public organisations, people, products, services with stakeholders and influential target audiences. The purpose of the course is to provide transversal and convertible skills, aimed at a strategic level of generality and essentiality, which allows their analytical implementation and improvement in the several niches and in the territorial infrastructures the profession has. Such skills are achieved through an educational strategy of autonomy and lifelong learning, and are based on the knowledge of basic human and social sciences. More specifically, the focus is on the comprehension and the use of interpersonal and collective communication tools and the management of public relations in business and institutional fields, specifically in event organisation, coordination and media relations.